Google plāno palaist savu TV servisu bez maksas jau šoruden.
Google will launch its Google TV service, which it intends will bring the web to TV screens, in the US this autumn and around the world next year, its chief executive, Eric Schmidt, said today.
In its sights will be a slice of the £117bn global TV advertising market – which it will want to add to its online advertising revenues, which totalled $22.9bn (£14.94bn) in 2009.
Visticamāk, ka biznesa modelis joprojām būs reklāmas ieņēmumi. Vismaz es tā sapratu no rakstītā.
Schmidt said the Google TV service, which would allow full internet browsing via the television, would be free, and that Google would work with a variety of programme makers and electronics manufacturers to bring it to consumers.
But Google does not envisage becoming a programme producer in its own right, as that does not fit its model – which is to use other people’s content rather than to create its own. The only content that Google produces itself is Street View, which has been the source of a number of privacy complaints in various countries.
“We will work with content providers but it is very unlikely that we will get into actual content production,” Schmidt told journalists after his speech.
No tā var secināt, ka eksperimenti ar maksas saturu no YouTube un reklāmas ieņēmumi no lietotāju ģenerētā satura Googlei ir pietiekami, lai nosegtu izdevumus.
Miglā tīts paliek jautājums par tehnisko risinājumu. Kas būs tie TV, kas atbalstīs šo jauno servisu. Jo es sapratu, ka tas nebūs Google TV internetā, bet gan tieši TV kastēs, kurās ienāks internets. Vai arī tās būs ierīces, kuras sprauž klāt pie televizoriem un kurās ir pieeja internetam.
Google TV will consist of software written by Google embedded into hardware made by other companies: in the US, Schmidt said, it will launch on three products – an HDTV set and a Blu-ray player from Sony, and a set-top box from Logitech. Google will also run a marketplace for small apps to run on Google TV. The content will use Adobe’s Flash Player, used on video sites such as YouTube and Vimeo. Demonstrations of the TV at the show suggested that it will look like a simplified computer interface, with widgets offering information about the weather, time and calendar, but also with links to web browsers, Facebook, email and YouTube.
Atradu iekš Apollo.