Tāpēc, ka viņiem ir Draugiem.lv, One.lv, Boomtime.lv, Facebook.com utt. Tā ir vide, kurā viņi komunicē ar saviem draugiem, paziņām un vienaudžiem. Vismaz tā es sapratu.
Nu un beidzās ar nelielu izpēti un skaidrojumu par to kāpēc tā.
Nākamajā grafikā ir redzams Twitter lietošanas indekss ar sadalījumu pa vecuma grupām.
Šis grafiks ir paņemts no Comscore aprīļa ieraksta.
The skew towards older visitors, although perhaps initially surprising for a social media site, actually makes more sense than you might think at first. With so many businesses using Twitter, along with the first generations of Internet users “growing up” and comfortable with technology, this is a sign that the traditional early adopter model might need to be revisited. Not only teenagers and college students can be counted among the “technologically inclined,” which means that trends are much more prone to take off in older age segments than they used to. And with those age 25 and older representing a much bigger segment of the population than the under 25 crowd, it might help explain why Twitter has expanded its reach so broadly so quickly over the past few months.
Savukārt Mashable blogā ir šāds secinājums.
Teenagers are notorious for being terrible at social engagement, voting, and keeping up with the news. While I don’t want to typecast an entire age demographic, I can say this with confidence: Teens, more than any other age group, care about their friends. It’s the continuation of real-life friendship (and the creation of online ones) that has driven the tremendous growth of MySpace, Facebook, Bebo, etc. It’s about the social graph. That’s why more than 50 percent of Facebook users are under 25, even while older users are joining quickly.
Bet visvairāk es piekrītu šim atzinumam.
Twitter is a huge promotional tool – for businesses, for bloggers, for self-described experts – but teenagers aren’t as concerned with these things as a whole. Only the most ambitious teenagers start businesses, and most are worried about school, not about becoming recognized as an expert in his or her space. If they want to update friends on their cereal or their lives, Facebook’s far more effective.
Šeit tiek minēts, ka tas ir virzības rīks, bet vienkāršā valodā to sauc par spamu. 🙂